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Modern Commerce

A 4-Day Crash Course in Direct-to-Consumer Marketing

Once your order is complete you'll receive immediate access to the course material.

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$119

Modern Commerce: A Crash Course in DTC Marketing

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A 100% Money-Back Guarantee

If you put in the work to understand the material in this crash course and implement it into your programs and still aren't happy, we will refund your order in its entirety. We are confident that your eComm business will benefit from the toolset outlined in the course.

How to tell your brand story and sell just about anything online!

Here's What You'll Get:

Lifetime access to the eBook (online book) with 55 pages of insights and actionable step-by-step DTC tactics for positioning, brand building, content marketing, acquisition, conversion, and retention.
Forthcoming updates to the book — as DTC marketing channels evolve — are FREE for life
Backed by hundreds of millions in ad spend to create a thorough, practical and efficient course.
Learn how to develop and "bake" unique value props into your product and marketing from day one.
Learn how to use your value propositions and domain expertise to quickly create a content marketing strategy that supports your brand voice and story.
Learn how to win in 21 different marketing channels and how to create a testing roadmap for them all.
Keep as a handy guide you can keep coming back to through all stages of business growth.
Learn the basic principles of marketing and how to apply them to direct-to-consumer businesses.
Tested and perfected over 12 years of Direct-to-Consumer growth marketing and hundreds of millions of dollars in online ad spend
Written by a proven, VC-backed eComm and DTC marketing exec
Successful DTC framework and tactics learned over the course of selling over $100M in products online
Beginner to advanced training ideally for those just starting out or those looking to boost an existing business.
Step-by-step strategies to sharpen your value prop stories, create a content marketing strategy, and design a testing roadmap.
Practical advice from 10+ prominent DTC thought leaders along the way.

"This course is chock full of gems for the aspiring DTC entrepreneur. Highly recommend for anyone looking to rethink their brand positioning or growth strategy." - Kristin O'Rourke, Outsourced CMO