Modern Commerce
A 4-day Crash Course in Direct-to-Consumer Marketing
How to hone your brand story and sell just about anything online.
What's In It For You:
  • Lifetime access to the eBook, live quarterly Q&A, and a set of practical skills to fuel the growth of your eComm business.
  • Proven strategies that work based on selling over $100M in product online over the past decade. 
  • Beginner to advanced training ideally for those just starting out or those looking to boost an existing DTC business.
  • ​A step-by-step guide to sharpen your value prop stories, create a content marketing strategy, and plan a testing roadmap for 21 marketing channels.
  • Practical advice from thought leaders across various roles in the direct-to-consumer space including media buyers, venture designers, founders and VC's. 

​At the end of this course, you will be prepared to drive traffic and conversions for a new DTC product or revamp your existing marketing strategy. 

Ready to level-up your DTC game?
What 12 years and over $100M in sales have taught us about selling online.
"Awesome resource for anyone looking to get a foundational knowledge of DTC. I've started recommending it to all of my portfolio companies." - Anagha Hanumante, Investor @ IgniteXL Ventures
Specifically, You'll Be Able To:
  • Build foundational digital commerce knowledge by understanding The 5 P's of DTC Marketing
  • ​Highlight rich product storytelling from day one by honing your Value Props and The Power Nine
  • ​Use value props and your niche authority to Build A Quick and Easy Content Marketing Strategy
  • ​Create a testing roadmap to determine your Core and Experimental Marketing Channel Roadmap
The distillation of 12 years of eCommerce and DTC experience.
This Course Is For:
  • Entrepreneurs looking to develop and sell a new product online
  • ​Marketers looking for ideas on how to position their product or crack a new channel 
  • ​Large 'incumbent' companies looking to establish a direct-to-consumer practice  
  • ​Anyone wanting a fresh perspective on how to accelerate their online business
Fall Pricing:
$29
  • An eBook (online book) with 55 pages of insights and actionable step-by-step DTC strategies and tactics for positioning, brand building, content marketing, acquisition, conversion, and retention. 
  • ​Backed by hundreds of millions in ad spend to create a thorough, practical and efficient course.
  • ​Learn how to develop and "bake" unique value props into your product and marketing from day one.
  • ​ Learn how to use your value propositions and domain expertise to quickly create a content marketing strategy that supports your brand voice and story.
  • ​Learn how to win in 21 different marketing channels and how to create a testing roadmap for them all.
  • ​Keep as a handy guide you can keep coming back to through all stages of business growth.
  • ​Learn the basic principles of marketing and how to apply them to direct-to-consumer businesses.
  • ​Get practical advice from 10+ prominent DTC thought leaders along the way
  • ​Tested and perfected over 12 years of Direct-to-Consumer growth marketing and hundreds of millions of dollars in online ad spend.
  • ​Written by a proven, VC-backed DTC marketing exec for eComm goods and services brands.
Invest in your growth.
Fall Pricing:
$29
This Course Is NOT For:
  • Anyone in search of a "killer growth hack"
  • ​People looking for a quick-fix or silver bullet for their marketing
  • Anyone chasing unicorn dreams before they've even reached $1M in sales
  • ​'Wantrepreneurs' (Noah Kagan's term for wannabes who don't put in the work)
Table of Contents:

Introduction: Background and history of DTC
Lesson 1: The 5 P's of DTC Marketing
+ Product 
+ Price
+ Place
+ Promotion
+ Personalization
Lesson 2: Value Prop Development and The Power Nine
Lesson 3 - Build a Quick and Easy Content Marketing Strategy
Lesson 4 - Core and Experimental Marketing Channel Roadmap
+ Viral & Referral Marketing
+ Influencer Marketing
+ Public Relations
+ Guerilla Marketing / Unconventional PR
+ Search Engine Marketing (SEM)
+ Paid Social
+ Display & Programmatic
+ TV / Radio / Podcasts
+ Direct Mail
+ Search Engine Optimization (SEO)
+ Content Marketing
+ CRM Marketing (Email, SMS, Chat, Phone)
+ Engineering as Marketing
+ Target Market Blogs
+ Affiliate Marketing
+ Business Development / Partnerships
+ Marketing to Sales
+ Existing Platforms
+ Trade Shows / Speaking Engagements
+ Experiential Marketing
+ Organic Social / Community Building
Final Thoughts

Jared Graf is a growth marketing leader and entrepreneur with over 12 years of experience developing and scaling direct-to-consumer brands. He has worked on all stages of startup growth from Pre-Seed to Pre-IPO across a variety of categories including fashion, travel, education, beauty, spirits, home goods, and more. 

He has successfully sold over $100M in product online and currently works with some of today's fastest-growing startups as well as large multinational companies looking to level-up the DTC channel.  

He's led marketing programs for brands backed by some of the most prominent VC firms in the U.S.: Andreessen Horowitz, Benchmark, August Capital, Slow Ventures, Morado Ventures, Foundry Group, OReilly AlphaTech, 1776 Ventures, New Ground Ventures, Fenwick Brands and more. 

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